October 5, 2010

how stella got her groove back

generally i get very jealous of usa as i constantly read on the blogging-sphere that they have yet another amazing designers for target collaboration. for example, rodarte for target (i couldn't help mysef but buy 2 dresses from ebay), jean paul gaultier and mcq alexander mcqueen.

i know australia has been very lucky as well. we've gotten some amazing designers for target campaigns: stella mccartney, yeojin bae, josh goot and zac posen. however, i have never fell in love with an australian designer for target collection until now.

stella mccartney for target round 2 lookbook: check out the their full website and photos here.


i saw these photos last night and i am so excited. it is a vast improvement from stella mccartney round 1 and i believe the clothes reflect the stella mccartney brand much better. what a great mix there is on offer here: from corporate to casual to formal. if i had to choose one collection to be my whole wardrobe, i reckon i could live with this.

from my simple calculations, the average price of this collection (including accessories) is: $100. i originally thought it was a bit expensive. in addition, i have found all designers for target collaborations are ridiculously reduced and have managed to pick up all my pieces at a heavily reduced price. but as my fashion BFF told me "well i'm never going to afford the real thing and it's similar prices to the first collection." both points are very valid and from that point on i started picking out what i needed (or in another words, what i wanted to buy).

my favourites at the moment:


fitted double breasted jacket $179AUD
lace tee felicia $129AUD
tapered tailored trousers $99AUD


collarless jacket ivory $199AUD
lace tee black $129AUD
tight lace insert trousers black $99AUD


lace tee ivory $129AUD
tulip skirt $119AUD
fabric belt $39AUD

as you can probably tell, i really like the lace tee shirt. it's looks so versatile and reminds me of the stella mccartney lace jumpsuit which was very popular amongst celebrities earlier in the year.


stella mccartney for target australia 2010 is in stores friday 29th October 2010.
how exciting! i cannot wait!

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